Privacy Policy
Updated 6/16/21
Last Updated: aUGUST 1, 2026
Introduction
This Privacy Policy describes how The Nuvo Group (“The Nuvo Group” or “we” or “our” or “us”) treats certain information collected or provided in connection with an end user’s (“you” or “your” or “user”) use of The Nuvo Group’s website, www.thenuvogroup.com, and any other website, social media pages, apps, or other digital medium owned or operated by The Nuvo Group (collectively, the “Site”). This Privacy Policy also applies to any Personal Information (as defined below) collected, stored, or used by us in connection with the Services (as defined in our Terms and Conditions).
The information provided in this Privacy Policy is designed to inform you of the categories of Personal Information we collect and the sources from which we obtain it; how and why we use your Personal Information; when and with whom we share or disclose your Personal Information; how we use cookies, pixels, and similar technology; how we retain, secure, and protect your Personal Information; your privacy rights and choices, including how to access, correct, delete, or port your data (as applicable) and how to opt out of certain collection; and how to contact us with questions or requests. By accessing or using our Site, you acknowledge and consent to the Terms and Conditions and acknowledge this Privacy Policy, including our collection, use, and disclosure of your Personal Information, as described below. This Privacy Policy is not a contract and does not create any legal rights.
Definition of Personal Information
“Personal Information” is any information that can be used to identify you, but does not include, for example, information lawfully made available from federal, state, and local government records, information lawfully made available to the general public by the consumer or from widely distributed media, and information made available by a person to whom the consumer has disclosed the information if the consumer has not restricted the information to a specific audience.
This Privacy Policy does not cover data we, or our authorized third-party vendors or partners, collect lawfully, information that does not or cannot be used to identify a particular individual, or deidentified, aggregate, or pseudonymous data.
Sources of Personal Information, Generally
We get most Personal Information directly from you, through the Site, or from transactions with you in connection with our Services. We might also obtain Personal Information about you from other Site users or other entities with whom we have contact. For example, we may obtain information through public records, or transactions you have with our authorized third-party vendors or partners, some of which may be deemed Personal Information. If you are sharing information with us about any other individual, you must obtain their consent.
Categories of Personal Information Collected
The categories of Personal Information we may collect from you include:
- Your name.
- Contact information, including your phone number (if provided), email address.
- Payment card number (or other payment method) and related validation information.
- Information you provide when interacting with the Site, including your communication with us (such as emails, direct messages or inquiries).
- Website analytics information, including when, how often, and for how long you use the Site; information related to your geographic location; the content you submit and view; the name of the domain and host from which you access the Internet; the browser and operating system used; URLs requested or referred; response status codes; and the IP address of the computer or device you are using.
Information Collected Automatically
We may automatically receive and store certain types of Personal Information whenever you visit the Site, such as information from Google Analytics (see https://policies.google.com/privacy) on when, how often, and for how long you use the Site, information related to your geographic location, and the content you submit and view. This information may include the name of the domain and host from which you access the Internet and the IP address of the computer or device you are using. We may log and use your IP address to administer the Site, to help diagnose problems with our server, to analyze trends, to track users’ webpage movements, to help identify you and/or verify your use, and to gather broad demographic information for aggregate use. We may use standard tools, such as cookies or web beacons, to monitor the Site and Internet usage and to improve or customize the content on the Site. You should be able to control the use of cookies with respect to your own devices by changing your own browser settings.
Pixels, Tags, and Advertising Technologies
Our website and emails use cookies, pixels, tags, and similar technologies to understand how you interact with our content and to deliver and measure advertising. These technologies may be provided by us or by third parties, including social media and digital advertising partners such as Meta, Google, LinkedIn, and other advertising and/or analytics providers. When these pixels load, they may allow those companies to collect or receive information from our website and other online services (such as your IP address, browser details, pages viewed, queries made, and actions taken) and use that information to provide measurement services and target ads.
Log Data
Our web servers may collect log data, which provides aggregate and/or non-aggregate information about the number of visits to different pages on the Site. We use such log data to improve access to the Site based on visitors’ web browsers and operating system types to make the Site available to as many users as possible. We do not link the log data collected to Personal Information except as necessary to provide and/or manage our Services. Third party providers may also collect log data independently from us.
Our Usage of Cookies and Related Technology
What are cookies? Cookies are small data files stored on your browser or device, which can be in the form of session cookies (which expire once you close your web browser) or persistent cookies (which stay on your browser for a set period of time or until you delete them). They generally contain information such as website preferences, user settings, and browsing history. This information helps us recognize you as you interact with or revisit our Services.
Cookies may be served by the entity that operates the website you are visiting (“first-party cookies”) or by other companies (“third-party cookies”). Our Site integrates analytics cookies from Google Analytics (see https://policies.google.com/privacy) to help us understand how you are using our Site so that we can make improvements.
We may also use other technologies that function similarly to cookies. For instance, we may use web beacons (also called pixels), which are small images on a web page or in an email. Web beacons collect information about your browser or device and can set cookies. In addition, we may use local storage, which allows data to be stored locally on your browser or device.
How do we use cookies? We may use cookies for a number of reasons, like helping us determine the popularity of certain content, improving our Services and your experience, session identification, analytics tracking, and to better understand your online activity. These cookies generally fall into one or more of the following categories:
- Essential Cookies—These cookies are strictly necessary for our Services to function properly. Some of our Services depend on these cookies and may not work properly, or at all, if they are disabled.
- Analytics Cookies—We use these cookies to better understand how you interact with our Services so that we can improve them. For example, we may use these cookies to determine if you have interacted with certain content or features. We can also use these cookies to learn more about which features are the most popular with our users and where we may need to make improvements.
What are your choices concerning cookies? You have the right to choose whether or not to accept cookies. However, since cookies can be an important part of how our Services work, if you remove or reject cookies, this could affect the availability and functionality of our Services. Here are some options to control or limit how cookies are used on our Services:
- You can usually manage settings to remove or reject browser cookies manually within your browser’s configuration settings. To manage these settings, please follow the instructions given by your browser.
- To prevent your data from being used by Google Analytics, you may be able to install Google’s opt-out browser add-on.
Data Minimization
We collect and process personal information only to the extent that it is reasonably necessary and proportionate to the purposes for which it was collected, as described in this Privacy Policy. We periodically review our data collection and processing activities to ensure they remain aligned with applicable data minimization requirements under state and federal privacy laws.
Data Protection Assessments. Where required by applicable law, we conduct data protection impact assessments before engaging in processing activities that present a heightened risk to consumers.
Marketing Correspondence and Advertising Partners
Email Marketing. We may use third-party service providers to send or augment our marketing correspondence. To that end, we collect a variety of information about how users interact with our marketing efforts, including how many times an email is opened and/or clicked, the browser type used, and operating system. In addition, third parties that may assist with our marketing correspondence may use pixel tags that help us send the message in a format you can read, allow us to know which correspondence you act on, and to better target the content of future correspondence.
SMS/Text Message Privacy. If you opt in to receive text messages from us, your use of the text messaging program and the information you provide in connection therewith, including your mobile phone number, is subject to this Privacy Policy. We will not sell, rent, or share your mobile phone number or SMS opt-in data or consent with any third parties or affiliates for their own marketing purposes.
General Reasons for Collection and Use
We collect Personal Information to help identify you; to perform contractual obligations, including our Services and/or processing and fulfillment of event registrations; to communicate with you; to properly administer our Site and to maintain records; to research and analyze the use of our Site and Services so we can improve our Services; to detect and prevent fraud; to exercise and defend legal claims; to comply with legal obligations; and for other purposes as described in this Privacy Policy.
Profiles and Preferences
We may collect and maintain Personal Information about you to create a personal profile containing preferences and other information that you voluntarily provide to us. This information is used for improved functionality of and your interaction with our Services and not for third-party commercial advertising purposes. Examples of the types of information we may collect for this purpose include your first and last name, a valid email address, and geographic location or address. Additionally, we may use your email address to send confirmation of event registrations and, if necessary, to contact you. We may also use your email address or phone number (if provided by you) to notify you about special offers, promotions, upcoming events, or matters that may be of interest to you.
Opt-Out Options
Consent and Opt-Out for Tracking Technologies. Where required by law, we will obtain your consent before using these technologies, and you can withdraw your consent or change your preferences at any time through your browser settings. Depending on your location, you may also have the right to opt out of ‘sale’ or ‘sharing’ of Personal Information for cross context behavioral advertising.
GPC / UOOM. We recognize and honor automated opt-out preference signals, including Global Privacy Control (“GPC”) and other legally authorized Universal Opt-Out Mechanism (“UOOM”) signals, as required by applicable law. When our systems detect a valid GPC or UOOM signal from your browser or device, we acknowledge a GPC signal has been detected. While some cookies are necessary to make our website and services function properly, consent for all non-essential cookies has been automatically declined. You can change your preferences at any time.
Consequences of Not Providing Information or Opting Out. You can choose not to provide certain information to us, but it may delay or prevent us from providing our Services to you, including your ability to fully access our Site, participate in our Services, receive our newsletters, or similar features.
Categories of Personal Information Disclosed or Sold
Our Sale and Sharing Practices. We do not sell Personal Information to any third parties. We do not knowingly collect or sell Personal Information of consumers under the age of thirteen (13). In the preceding twelve (12) months, we did not sell any categories of Personal Information.
Third Parties with Whom We Share Personal Information. In order to conduct our business and better serve you, we may disclose Personal Information and other information about you or your activities on our Site or while using our Services with:
- Our affiliates.
- Our service providers and vendors, such as payment processors, compliance providers, promotional partners, website hosts, analytics providers, legal counsel, and various customer, technology, and operational support.
- Third parties approved by you, such as social media sites.
- Financial and legal institutions.
- Law enforcement agencies, regulatory bodies, courts, or other public authorities, to comply with our legal and regulatory obligations, to respond to requests from governmental authorities, to protect our rights, to defend against legal claims, or as otherwise required by law.
Categories of Personal Information We May Share. The type of Personal Information we may share with others may include (a) your name and contact information, including your phone number (if provided), email address, and mailing address; (b) your payment card number (or other payment method) and related validation information; (c) information you provide when interacting with the Site; (d) website analytics information, including when, how often, and for how long you use the Site; information related to your geographic location; the content you submit and view; the name of the domain and host from which you access the Internet; and the IP address of the computer or device you are using; and (e) other identifiable information about you, including for purchases, exhibitions, commissions.
Third-Party Independent Collection. Some third-party providers may independently collect Personal Information when you visit our Site. Our authorized third-party vendors and partners have their own privacy policies which govern the use, handling, and disclosure of your Personal Information.
Third-Party Analytics Services. We use third-party web analytics services on our Site: Google Analytics (see https://policies.google.com/privacy). The information collected may be used by The Nuvo Group and/or others in aggregated / anonymized formats to, among other things, evaluate use of the Site and relevant Services, analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests on our Services and other websites, and better understand your online activity. For more information about Google Analytics, or to opt out of having your web browsing information used for by Google Analytics, please visit https://tools.google.com/dlpage/gaoptout.
Payment Processors
Payment processing via our Services is provided directly by us or by one or more third party payment processors as we may designate from time to time (“Payment Processor”). Your payment transaction data is stored only as long as is necessary to complete your transaction. All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express, and Discover. PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers. For additional information, you can find out more about our Payment Processors’ privacy practices by visiting the websites of the applicable Payment Processor during a transaction. We are not responsible for our Payment Processors’ services, Privacy Policy, Cookie Policy, or Data Processing Agreement and you assume all related risks when interacting with such.
Retention, Confidentiality, and Security of Personal Information
Retention Periods and Criteria. We retain Personal Information for as long as is reasonably necessary for our business operations and to fulfill the purpose of collection or further processing as described in this Privacy Policy; as we determine is necessary for business records; and to comply with applicable law. In deciding how long to retain Personal Information, we consider many criteria, including the business purposes for which the Personal Information was collected, relevant federal, state, and local recordkeeping and personal data privacy laws, applicable statutes of limitations for lawsuits, claims or disputes to which the Personal Information may be relevant, and legal preservation of evidence obligations. Some Personal Information is deleted automatically after a set period of time, often set by law, unless we are legally required to hold it longer, such as for pending litigation.
Security Measures and Breach Notification. We maintain reasonable physical, electronic, and procedural safeguards to guard your information. However, the Internet and digital information is not absolutely secure and, thus, we cannot promise guaranteed security. In the unlikely event that we believe that the security of your Personal Information in our possession or control may have been compromised, we may seek to notify you. As applicable, we will comply with notification requirements for a security breach and may also notify you using the email address you have provided to us.
NO WARRANTY. We make no warranty—express, implied, or otherwise—that we will prevent unauthorized access to or use of your Personal Information. If you do not agree to the collection, processing, storage, and transfer of your Personal Information, please do not provide your Personal Information or use our Services.
Business Transfers. In the event of a merger, acquisition, corporate change, or bankruptcy, we may share, sell, or transfer your Personal Information as part of a transfer of our assets to the acquiring entity.
Children / Minors
Target Audience. The Site and Services are not directed to minors under the age of eighteen (18) years. Consistent with applicable law, we do not knowingly collect personal information from minors under the age of thirteen (13) years without the consent of their parents or guardians. You must be at least the legal drinking age in your jurisdiction to access our Site and/or purchase products from The Nuvo Group. We do not direct any of our content at persons under the legal drinking age. We do not knowingly collect personal information from persons under the legal drinking age. If we learn that we have inadvertently obtained information in violation of applicable laws prohibiting collection of information from children/minors and/or persons under the legal drinking age, upon proper notice, authority, and necessary confirmation of such, we will work to promptly delete this information.
Communications Compliance
Applicable Laws. We comply with all applicable federal and state telemarketing and consumer protection laws, including the Telephone Consumer Protection Act (TCPA), the CAN-SPAM Act, and applicable state regulations.
Email Communications. We send marketing communications via email and newsletter only. You may opt out of receiving promotional emails at any time by following the unsubscribe instructions included in each email or by contacting us directly. Please note that even if you opt out of promotional communications, we may still send you transactional or administrative messages.
Your Rights
Under state or international law, you may have certain rights. Please read below for information or options that may apply to residents of certain jurisdictions.
How to Exercise Your Rights; Verification Process. To exercise any of the rights described in this section (regardless of your jurisdiction), you or your authorized agent may submit a request by contacting us at privacy@www.thenuvogroup.com or at Two Grand Central Tower, 140 East 45th Street, 3rd Floor, New York, NY 10017; phone: 646-368-8033. We will verify your identity before processing your request by matching information you provide against information we maintain. You or your agent must provide sufficient confirmable identifying information for us to verify your request. We will respond to verifiable requests within the timeframes required by applicable law (typically 45 days, with extensions as permitted). We will not discriminate against you for exercising any of your privacy rights.
Users from California
As we do not sell your Personal Information, there is no need to submit a request to opt-out. We will not disclose your Personal Information to third parties for them to use for their direct marketing purposes unless you agree to us making that disclosure.
“Do not track”: Section 22575 of the California Business & Professions Code requires website and online service operators to disclose whether they honor web browser “Do Not Track” settings. Some browsers incorporate a “Do Not Track” (DNT) feature that, when turned on, signals to websites and online services that you do not wish to be tracked. Because there is not yet an accepted standard for how to respond to browser DNT signals, we do not currently respond to them. We reserve the right to update our practices and Privacy Policy as such standards evolve. For more information about Do Not Track, please visit www.allaboutdnt.org.
“Shine the Light” law: Effective January 1, 2005, under California Civil Code Section 1798.83, if an individual who is a California resident has provided Personal Information to a business in connection with a business relationship that is primarily for personal, family, or household purposes, and if that business has within the immediately preceding calendar year disclosed such an individual’s Personal Information to a third party and knows or should have known that such third party used the information for its own direct marketing purposes, then that business is obligated to disclose in writing to such individual upon request, what Personal Information was shared and with whom it was shared.
Additionally, certain visitors to our Site may have the following rights:
- The right to correct inaccuracies in your Personal Information in our possession.
- The right to request we delete Personal Information we have collected about you.
- The right to request that we disclose the specific pieces of Personal Information we have collected about you.
- The right to request the categories of Personal Information we have collected about you; the categories of Personal Information we sold or shared about you; the categories of third parties to whom the Personal Information was sold or shared, by category of Personal Information; the categories of Personal Information we disclosed about you for a business purpose; and the categories of third parties to whom we disclosed Personal Information for a business purpose.
If you or your authorized agent would like to submit a verifiable consumer request to correct inaccuracies, to delete, or for information, please contact us at privacy@www.thenuvogroup.com or at Two Grand Central Tower, 140 East 45th Street, 3rd Floor, New York, NY 10017; phone: 646-368-8033. You or your agent must provide sufficient confirmable identifying information in order for us to verify your request.
You have the right to not be discriminated against for exercising any of these rights. Any request for a disclosure required under this California law should be sent to us as indicated below in the Contact Us section. Please note that under this law, we are not required to respond to your request more than once in a calendar year, nor are we required to respond to any request that is not sent to the email or mailing address as noted herein.
Users from Nevada
Relevant consumers may submit a verified request directing The Nuvo Group to not make any sale of any covered information The Nuvo Group has or will collect about the consumer by contacting us privacy@www.thenuvogroup.com or at Two Grand Central Tower, 140 East 45th Street, 3rd Floor, New York, NY 10017; phone: 646-368-8033. You or your agent must provide sufficient confirmable and/or identifying information in order for us to verify and process your request.
Other US States
If you are a resident of a US state that has applicable privacy laws, including but not limited to, Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, or Virginia, you may have the right to obtain confirmation that we maintain certain Personal Information relating to you, to verify its content, origin, and accuracy, as well as the right to access your Personal Information, request updates or corrections to your Personal Information, request deletion or portability of your Personal Information. You may also have the right to obtain the identities of the third parties to whom we disclose your Personal Information. You may also be able to request restriction of the processing, including for targeted advertising. Additionally, in certain states you may have the right to opt-out of the “sale” of your Personal Information, as the term is defined under applicable law.
Your rights may include: (a) the right to confirm whether we process your Personal Information and to access such data; (b) the right to correct inaccuracies in your Personal Information; (c) the right to request deletion of your Personal Information, subject to certain exceptions; (d) the right to obtain a copy of your Personal Information in a portable, machine-readable format (data portability); (e) the right to opt out of targeted advertising, the “sale” of your Personal Information, and profiling in furtherance of decisions that produce legal or similarly significant effects; (f) the right to appeal a denial of your privacy request; and (g) the right not to be discriminated against or retaliated against for exercising these rights.
In some states, you can designate an authorized agent to make a request on your behalf. Please note that we may need to retain certain information for recordkeeping purposes, to complete any transactions that you began prior to your request, or for other purposes as required or permitted by applicable law. In any event, should you choose to exercise any of your rights as detailed above, we will not discriminate against you by offering you different pricing or products, or by providing you with a different level or quality of products, based solely upon this request.
You can exercise your rights for any of the jurisdictions listed above by contacting us as detailed under the “Contact Us” heading below.
Users from Other Jurisdictions
Viewing and Amending Information
Opting Out of Communications. If you no longer wish to receive communications from The Nuvo Group, please contact us at privacy@www.thenuvogroup.com or at Two Grand Central Tower, 140 East 45th Street, 3rd Floor, New York, NY 10017; phone: 646-368-8033. Opt-out requests may not be able to be immediately processed, and we may continue to send you other types of transactional email communications.
Accessing, Amending, and Deleting Account Information. Users may be able to log into their Accounts to view, amend, or delete Account information, including Personal Information. Please note that while changes or deletions to an Account or Personal Information may be reflected promptly in the active user database, our servers or our associated third parties may retain previously provided information, and may be required to keep certain information or not delete it, or keep information for a certain period of time.
Limitations on Changes and Deletions. Any changes to, or deletion of, Account information does not affect any other information collected by us, or which we may retain and continue to use or disclose in accordance with this Privacy Policy. If we have already provided your Personal Information to a third party before you changed your preferences or updated your Account, you may need to change your preferences directly with that third party.
Contact Us
If you have any questions or concerns about our Privacy Policy, or would like to exercise your rights under applicable law, please contact us at privacy@www.thenuvogroup.com or at Two Grand Central Tower, 140 East 45th Street, 3rd Floor, New York, NY 10017; phone: 646-368-8033. You or your agent must provide sufficient confirmable and/or identifying information in order for us to verify and process your request.
We reserve the right to verify the identity of any person making a request to opt-out or to delete or modify Personal Information. However, we will not be responsible for changes or deletions made in good faith in response to a request that we reasonably verify in accordance with this Privacy Policy and applicable law.
Changes and Updates to the Privacy Policy
This Privacy Policy applies to relevant information collected by or provided to us or our authorized third-party vendors or partners as of the Last Modified date below. When we make any material changes to this Privacy Policy, we will update the Last Modified date and may inform you by email to the address associated with your interaction with our Site or our Services, or by posting a notice on our platforms. We will treat your continued use of this Site or our Services following such change as your acknowledgement and acceptance of the changes.
Last Modified: August 1, 2026.